Uber’s Billion Dollar Secret Plan
We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement. When I was young, I lived like an old woman, and when I got old, I had to live like a young person.
We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.
Introducing New World Lenses
Groups can be created while sending a Snap, or when you’re making a new Chat. When your friends are present in a Group Chat, we show their name at the bottom of the Chat. Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.We’ve created one of the smallest wireless video cameras in the world.
Our Stories have provided behind the scenes Snaps from interesting events all around the world — from the field of the Super Bowl to the summit of Mount Everest! Over time, the number of Snaps that were created by our community and added to Our Story simply overwhelmed our curation team — and inspired us to create something new.
“I like the things around me to be beautiful & slightly dreamy, with a feeling of worldliness.”
A Story for Everything
We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you!
We did, however, make a change to the way we operate our business in London. Going forward, we will bill our advertising revenue from the U.K. (and a few other countries) through a U.K. entity. This allows us to pay taxes in the U.K., which we believe is part of being a good local partner as we grow our business.